Overview
This campaign aims to introduce unique boho handmade jewelry to the market, highlighting their uniqueness, craftsmanship, and the personal touch behind each pair. Our goal is to generate buzz, engage potential customers, and drive initial sales.
Brand Message
Nariss by Narissara, we believe in the power of self-expression and the beauty of individuality. Our handcrafted pieces are more than just accessories – they're a reflection of your unique spirit, a celebration of your journey, and a statement of your personal style.
Market research and analysis
For this project, I started doing market analysis research about compettitors, industry, and target market.
Target Audience Analysis
Age
Needs
Gender
Interests
Values
01
Target Audience
​
-
Fashion-forward individuals aged 18-45.
-
Customers with a keen interest in handmade, artisanal products.
-
Social media-savvy users who engage with fashion and jewelry content.
03
LOGO
02
Campaign Objectives:
-
Create brand awareness for our handmade jewelry.
-
Engage potential customers across social media platforms.
-
Drive sales within the first month of launch.
-
Collect customer feedback for future product development.
04
Advanced Tech
Design a visually appealing and user-friendly website that showcases handmade jewelry collection. Ensure easy navigation, high-quality images, and clear product descriptions.Create website choose shopify e-commerce.
Channel
to promote
-
Social Media (Instagram, Pinterest, Facebook): Leverage visually-driven platforms to showcase the earrings' unique designs and story.
-
Marketplace like Etsy
-
Email Marketing: Send out newsletters to our existing subscriber list introducing the new product line.
-
Content Marketing: Publish videos detailing the making process, inspiration, and styling tips for the earrings.
-
SEO Strategy, organic search product
Performance Metrics
Content Strategy
-
Develop high-quality photos and videos showcasing the earrings in various settings and styles.
-
Create engaging stories around the creation process, emphasizing the handmade aspect.
-
Use testimonials review products.
SEO Strategy
I used keyword research tools to find gold keywords for my website.
Tools
-
Keyword planner
-
Keyword everywhere
-
Ubersuggest
​
Long Tail keyword for SEO product
I use "Red Wine Pom Pom Earrings " on the image Alt text.
​
Strategy focuses on product page not category general term
I optimized for the product name
The Result
After I used the keyword for image optimization when you search on Google by using the keyword " red wine pom pom earrings", the many images of products showed on the first page of Google which means this keyword worked for my products.
​
this can bring more organic traffic to my website, and I can make sales from this event.
​
How to improve
01
More promotion
Use discount for new customer to collect customer e-mail list
I launch the promotion discount " welcome sign up discount" and " Get $5 discount for all order"
The result
" Get $5 discount for all order made more sale than "welcome sign up discount"
TEST A
​
Wellcome Discount 15%
​
​
​
​
​
TEST B
​
Get $5 discount for all order.
​
​
​
​
02
Target Audience
After testing the website I found that the target audience are both male and female who buy the product for someone as gift.
03
Re-evaluate the keywords
When there are many customers buy products as a gift, new keywords could help to describe more accurate target.